The Story of Front Porch
Anastasia grew up in a 100-year-old Victorian house in a rural part of Western NY State.
The house was “in town” and had a large lawn with a view of a typical small-town Main Street. In her house, the kitchen was the standard gathering area for friends and family. But most big conversations and decisions happened on the broad front porch that adorned the front of the house.
The porch had 4 red wicker chairs and a large railing for sitting on and could accommodate a pretty big group if needed. She called that house home for 29 years so you can imagine the depth and breadth of decisions that happened on that porch – everything from what to be for Halloween, to which local summer job to take, to where to attend college, to what do you want to be when you grow up.
When she married a true city guy, she thought for awhile that front porches were a thing of her past….or at least of vacations only. But upon arriving in Denver, CO in 2009 with her husband, front porches were officially re-introduced into the Toomey household. Every home that the Toomeys choose will always have a front porch. They have made decisions about where to live, what companies to start and sell, where to vacation, when to have parents live close by, and what the future holds for them – all on the front porch. For the Toomeys, the front porch is where all good decisions begin.
Anastasia started her career in Chicago at Leo Burnett where she spent almost 9 years in account management learning how to run the business and relationship side of planning communications for clients. From there she was tempted by the siren’s call of the client side and she spent a year and a half at Jim Beam Brands as the Brand Manager for Australia and New Zealand. This experience taught her to respect her clients and the pressures they are under every day to deliver revenue. Missing the creative side of agency work, she went to NY and spent several years as a strategic planner at Saatchi & Saatchi where she earned her the first of several Effie Awards for marketing and advertising effectiveness. In 2004, she briefly took a management position with Arnold Worldwide in Boston before leaving to run a strategic planning department of 15 for AMP, an experiential marketing agency also in Boston. As part of the four-person management team at AMP, she came to understand systems thinking and the day-to-day challenges of corporate management.
In 2008, she moved to Denver and helped to start Telocity Group, a business and marketing consulting group. As well, she founded her own consulting firm, Front Porch Consulting. Missing the creative interaction of a full-service agency she became a founder of Agency Zero in the summer of 2011 in the hopes of offering a new agency model to move as quickly and nimbly as today’s consumer demands. In the fall of 2015, she sold her stake in Agency Zero to pursue working with high growth companies in marketing and strategic business planning.
In November of 2016 she became a professional EOS® Implementer. Her 24 years of experience in brand management, advertising, research, equity-building and strategic business planning allow her to approach brands, teams, companies, and business management from every perspective. And her C-Suite experience allows her to understand the challenges that executives and leadership teams face on a daily basis.
Now having done over 100 EOS® client sessions, she works with a broad range of teams as a Certified EOS® Implementer and a Kolbe Certified Instructor. High growth companies of all kinds are her specialty, including agencies and agency services companies, professional services companies, B2B and B2C organizations, female-owned businesses, and non-profits.
She loves her job and her life in Colorado with her husband Rob and she truly believes that this could be the year for the Buffalo Sabres…well, maybe next year.